Hounds Town USA names Breken Randall marketing chief as expansion continues

Hounds Town USA appointed Breken Randall as vice president of marketing as the dog daycare and boarding franchise passed 100 locations and kept expanding nationwide in 2026. The move comes as the company adds leadership, opens new states and leans into a growing pet care market.

Why it matters: - Hounds Town USA is adding senior marketing leadership while it scales past 100 locations and pushes deeper into a national franchise footprint. - The company is betting that stronger local marketing support will help franchisees capture demand in the fast-growing pet care category. - Hounds Town USA is also building out its leadership team to support owners, employees and pet parents during expansion.

What happened: - Hounds Town USA appointed Breken Randall as vice president of marketing. - Randall will lead national marketing strategy, with a focus on local store performance, franchise marketing resources and long-term system growth. - The appointment follows a milestone first half of 2026 for the brand. - Hounds Town USA opened its 100th location in April. - The brand now has 100+ locations across 27 states. - Hounds Town USA opened five new locations in the first half of 2026. - Those openings included the brand’s first locations in Delaware, Minnesota and Utah.

The details: - Randall has more than 15 years of experience in strategic growth, franchise brand management and cross-functional marketing. - He previously oversaw marketing across WellBiz Brands’ portfolio of more than 900 franchise locations. - Randall also held executive leadership roles at True Religion and A|X Armani Exchange. - Hounds Town USA said Randall’s background connects national strategy with local execution. - CEO Rob Flanagan said Randall’s experience in large franchise systems and his interest in the pet industry made him a strong fit. - Hounds Town USA said the leadership investment reflects continued growth in pet ownership, with 95 million U.S. households owning at least one pet. - The company said each new opening expanded its pack play model into new communities. - Hounds Town USA’s model centers on dog daycare, boarding and pet spa services. - The brand describes its approach as letting dogs be dogs and serving dogs through a natural pack environment. - Founding backstory: Michael S. Gould, a former NYPD canine handler and Nassau County Police Department commanding officer, founded Hounds Town USA in 2000. - Hounds Town USA also offers affordable spa services and, at select locations, Pet Taxi transportation. - The company says more than 25 locations are projected to open and be awarded in 2026. - The brand has more than 100 locations open nationwide. - Contact details included in the release point to Maddie Lemmon at Hounds Town USA, +1 (631) 467-1643. - More information is available on the company’s website and franchising page.

Between the lines: - Hounds Town USA is pairing rapid unit growth with more formalized leadership to reduce strain on franchise operations. - The addition of a marketing executive and a chief franchise officer signals a push to standardize support as the system gets bigger. - The brand is also leaning on third-party recognition to reinforce credibility with franchise candidates and consumers. - Entrepreneur ranked Hounds Town USA No. 141 on its 2026 Franchise 500, up 32 spots from the prior year. - Entrepreneur also listed Hounds Town USA among five franchise brands benefiting from pet care industry growth. - Inc. named Hounds Town USA to its 2026 Best Workplaces list.

What's next: - Hounds Town USA said additional locations are in development. - The company plans to keep investing in marketing and franchisee support in the second half of 2026. - Hounds Town USA expects to keep expanding while strengthening systems for franchise owners and pet parents. - The brand said it is focused on thoughtful growth rather than speed alone. - Hounds Town USA said its current leadership team is built to support long-term national expansion.

The bottom line: - Hounds Town USA is using new leadership, new markets and national recognition to push its franchise growth story into its next phase.